I used to think progress meant speed…
See a problem, fix a problem, move on.
I liked the decisiveness and the momentum.
But over time, I noticed a pattern: the faster I moved, the more often I found myself revisiting the same issues.
Different faces, new symptoms, same friction.
It wasn’t from laziness or lack of trying. If anything, I was over-investing: solving, tweaking, delivering. But underneath all the motion was frustration.
When Momentum Masks the Mess
When something feels off, we reach for movement: a new plan, a new tool, a fresh push. But momentum can be a smokescreen. Instead of defining the friction, we throw solutions at tension. And the real issue gets buried deeper.
Most problems that feel complex aren’t just difficult, they’re vague.
Vague problems invite vague strategies.
Vague strategies yield vague results.
And still, we skip the definition.
Not because we don’t care, but because action is rewarded. We want to look decisive, not hesitant. We want to be known for answers, not questions.
But every skipped definition carries a cost: we burn time fixing symptoms. We solve what sounds urgent instead of what’s actually blocking progress.
I’ve seen it with capable leaders, thriving entrepreneurs, and job hunters. The story shifts, but the mistake doesn’t: a poorly defined problem leads to a strategy built on sand.
What a Problem Statement Is (And Isn’t)
A problem statement isn’t a complaint. It’s not a frustration, a wish list, or a brainstorm session masquerading as strategy. And it’s not a half-baked solution dressed up as insight.
It’s a single, sharp sentence describing what’s happening right now that’s getting in the way. No blame. No bias. Just definition.
It names the friction, the constraint, and the thing blocking progress.
It’s not what we want to be different. It’s what’s in the way of moving forward.
When the problem stays abstract, so do solutions. But when it’s defined with precision, everything aligns.
It describes what’s wrong, where and when it’s showing up, and why it matters.
Focus sharpens, and strategy stands on something solid.
One of the most common traps I see is when we blur the line between the problem and the strategy. They’re not the same thing, and when we treat them like they are, we end up solving something we never defined.
To clarify how a problem statement fits alongside these foundational elements, let’s draw the distinction:
The Problem Statement defines the gap between the current state and functional progress. It focuses on what’s not working. It’s grounded in facts and impact, and it gives you an understanding of what you’re trying to solve.
What am I actually solving?
What’s in the way?
The Vision defines where you’re trying to go. It’s about what success looks like and the definition of ‘done’ - when things are working well. It’s grounded in values, ambition, and possibility. Vision inspires.
What does “success” look like?
How will I know I’m on track?
The Strategy defines the path. It’s the bridge between what is and what could be. It’s grounded in decisions, priorities, and trade-offs. Strategy operationalizes intent.
What moves me from here to there?
And what’s the value of solving this?
When these get blurred, vision sounds like strategy. Strategy solves the wrong thing, and the problem, the real one, remains undefined. But when all three are clear and distinct, they feed each other.
The problem anchors focus, the vision stretches possibility, and the strategy builds the bridge.
How to Write One Strong Sentence
Most people think they’ve defined the problem when they’ve really just named a frustration or pointed to an outcome. An effective problem statement brings structure to ambiguity and turns uncertainty into alignment.
So how do you write one?
Start with the current state: What’s happening now that signals a problem?
Clarify the impact: Why does this matter? What’s at risk or can be compromised as a result?
Name the stakeholders: Who’s affected by this? Who’s closest to the friction?
Consider the context: What dynamics, pressures, or history shape this?
Stay neutral: Don’t assign blame or imply a fix. The goal is clarity, not critique.
A strong problem statement sounds like this:
I am struggling with [ISSUE] because of [ROOT CAUSE], which is leading to [TANGIBLE IMPACT].
If you’re unsure of the root cause, this is where Toyota’s 5 Whys method can help.
Ask “why” repeatedly (five times is a general guide) to move beyond surface symptoms and reach the underlying constraint. It’s not about over-analyzing but about peeling back assumptions to find the root that everything else hinges on.
Once you name that, you can return to the template with confidence and clarity.
Let’s apply this:
What you might think it is: “I’m struggling to make progress on my next career move because I’m overloaded with options and unclear on what truly matters, which is leading to constant second-guessing and stalled momentum.”
Apply the 5 Whys:
Why am I struggling to make progress? Because I’m unclear about what I truly want.
Why am I unclear on what I want? Because I haven’t defined my criteria for what a fulfilling role looks like.
Why haven’t I defined that criteria? Because I’ve been responding to external signals (opportunities, advice, pressure) instead of pausing to reflect on what I value.
Why have I been responding to external signals? Because I’m afraid of choosing “wrong” and missing out.
Why am I afraid of choosing wrong? Because I haven’t built enough trust in my decision-making process to feel confident committing.
The actual problem statement: “I’m struggling to move forward with my next career decision because I haven’t clarified my definition of a fulfilling role, which is causing hesitation and lack of confidence when evaluating options.”
When these elements are present, a problem statement becomes more than a line; it becomes a lens. It helps you focus attention, align your priorities, and make meaningful decisions based on your reality.
If you had to write one sentence about the problem you’re currently facing… what would it be?
Why It’s Worth the Time
A good problem statement doesn’t just clarify the work; it strengthens your leadership.
It shifts energy from reaction to intention and defines success upstream.
With it, you measure progress against real friction. You reduce confusion, stop solving the wrong thing, and most importantly, you align action steps before you execute plans.
Ambition alone is vague. But a sharp problem makes it actionable.
What Changed When I Started Naming the Gap
The first time I slowed down long enough to name the real problem, it wasn’t dramatic. There was no grand reveal. Just a simple, grounded moment where I paused, nodded, and finally saw the bottleneck.
And that moment changed everything.
Decisions got clearer.
Energy returned.
Actions stopped looping.
I didn’t need more plans.
I needed a sentence I could turn into a strategy.
Since then, I’ve watched this same shift unfold with clients across roles and industries. An executive exploring a career pivot realized the friction wasn’t about finding the right role, but about unclear personal criteria and conflicting priorities. Another was exhausted by the constant push to update applications and network, until we uncovered the deeper issue: she was chasing roles that matched her past, not her envisioned future.
In both cases, clarity didn’t come from pushing harder but from pausing to name what was actually in the way. Once the real problem was on the table, the work got lighter. Ownership grew. And strategy finally had traction.
Because the sentence wasn’t fancy, it was true.
And truth has a way of clearing the fog.
If you’re in the thick of complexity, pressure, or urgency, don’t reach for another fix just yet. Slow down. Find the words. Strip away assumptions, urgency, and noise until you can write a single, sharp sentence that names what’s really blocking progress: no judgment, no solutions, just clarity.
Clarity isn’t the enemy of action.
It’s the thing that makes action worth taking.
If this helped you gain a fresh perspective, feel free to share it.
One clear sentence can shift a lot.
This is a great read @kelly Swart. I love this. You said it much better than I. This thinking is why so many companies fail. I'm a business guy and have involved with many companies over my career. To often this basic building block thinking is one of the big reasons so many firms fail before they ever deliver on what may be a great idea. As a person who is trying to help some of those firms, I just think this post says a lot that maybe never gets said!
One sentence really can change everything. This post was a reset I didn’t know I needed. Thank you.